My fifth collaboration with Bromide books.

(Pictures below)

The first collaboration of Bromide books with established and renown photographers, the german duo Billy & Hells was brought to my hands for designing a one-of-a-kind printed matter.

This work was more challenging than ever, as the photographers agreed with the publisher to not produce a conventional book. Neither a catalog nor a "best-off" collection.

Speaking with the photographers, they developed their point of view for this book through a dark and mysterious selection, with the will to add no text nor explanations to it, and expressing their taste for a large format, like the historical German magazine of the 80-90's "The Manipulator", printed like an oversized newspaper dedicated to Photography and Art.

See more about "The Manipulator" HERE.

As the texture and details of Billy and Hells' pictures is amazing but the immersion difficult, I solve this issue by suggesting a singular design where several newspaper prints delivers a larger picture every time you unfold a page, until you end with a large poster in B1 size picture.

Then B5 > B4 > B3 > B2 > B1 as you unfold the prints.

The B series is defined in the standard as follows: "A subsidiary series of sizes is obtained by placing the geometrical means between adjacent sizes of the A series in sequence." The use of the geometric mean makes each step in size: B0, A0, B1, A1, B2 … smaller than the previous one by the same factor. As with the A series, the lengths of the B series have the ratio √2, and folding one in half (and rounding down to the nearest millimetre) gives the next in the series. The shorter side of B0 is exactly 1 metre. (Wikipedia)

More than a simple hommage to The Manipulator, this design give back the photographs to their place in the hands of the owners; you can manipulate the pictures freely, pin them on a wall or even frame them for display.

The design keep the photo selection of Billy & Hells still mysterious, but the unfolding of every pages is like opening a door to a room with another door inside, and doing it again and again , like a David Lynch dolly shot in a movie, transmitting this strange feeling that every time you think you're getting closer you're a little more lost.  

For the wrapping band, I get inspired by mixing the basics of a 60's form (divider lines and typewriter filling) with the typeface chosen as an hommage to Saul Bass' work on Alfred Hitchcock's VERTIGO opening title, whose movie remind me of Billy & Hells' pictures mood and colors.

Watch the full book :

Clic on pictures to enlarge.

Good design for good people.

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